Our business is home staging, but we get to wear many hats in our work and personal lives.  We are boss babes, moms, and home decor enthusiasts.  On this blog you'll get to read a little bit about all of the above! 

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Staging your house to sell doesn’t require a huge investment – let’s be honest, you’d rather save that money for your new digs. But a few small easy updates can make a big difference and hopefully lead to a quicker sale and higher profit. In today’s addition of easy updates we are tackling throw pillows. In the wonderful world of Etsy, it’s never been easier to update your rooms by swapping out a throw pillow. There are countless sites dedicated to your favorite designer pillows at a fraction of the cost.

Transform your couches and chairs – Very few sellers want or need to invest in a new couch to stage their home, but a few strategically placed throw pillows can either add visual interest to an otherwise dull couch or tone down that eye sore of a couch you’ve had since college.

Add interest to your bedroom – At Olive & Opal we always suggest neutral bedding when staging your home. White and neutral quilts and comforters are an easy and inexpensive option that will not distract your potential buyers. Adding throw pillows is a great way to add some visual interest without competing for attention. While we encourage a seller to mix and match your throw pillows both in size and pattern we would suggest that you stick with a dominate color and mix in neutrals and complimentary shades.

Direct your buyer’s eye ­– Throw pillows can be used to guide your eye in home staging and provide cohesion from room to room. A coordinated collection of textures and patterns in complementary hues can help provide a natural flow. You certainly don’t need to be matchy-matchy, but using a consistent palette in different ways will make your home seem less disjointed. Throw a few square pillows on the end chairs in your dining room in a coordinating hue or mix in some large floor pillows in a bonus room for some warmth and texture.

Here's a round up of some of our favorite throw pillows:

NEUTRAL STAPLES

FLORALS + PRINTS

STRIPES + SOLIDS

FUN ACCENTS

SOURCES

neutrals: TOP left , middle, right BOTTOM left, middle, right

florals + prints: TOP left, middle, right BOTTOM left, middle, right

stripes + solids: TOP left, middle, right BOTTOM left, middle, right

fun accents: TOP left, middle, right BOTTOM left, middle, right



When selling your investment property, are you tempted to leave the house empty? Decorating your house to sell, also called “home staging” or “real estate staging,” will help you sell your investment in record time and get top dollar for your home.

According to home staging expert Debra Gould, real estate investors who are preparing to list a home on the market shouldn’t skimp on furnishings and accessories in an attempt to save money. “When you've gone through expensive renovations, suffered with delays or extended beyond your budget, it's difficult to stay motivated to the bitter end,” says Gould. “It can be tempting to say, ‘It's good enough. The paint's dry. Let's put it on the market as is!’ This is shortsighted and can cost you a bundle! It's relatively inexpensive to rent anything you need, and these finishing touches help ensure that you make the profit you deserve for all those costly renovations and repairs.”

Imagine it's the Academy Awards. A big star is planning to wear a fabulous designer gown, so she decides she doesn't really need to get her hair done. Does everyone talk about the fabulous gown? Of course not. All they can remember is the terrible hair!

Or imagine a fine painting that’s been placed in a frame from the dollar store. Does the painting have the same appeal as it would if it had been framed by a professional? Conversely, have you ever taken one of your child's paintings and had it framed? What a difference it makes compared to how it looks when it’s stuck to the fridge with a magnet.

5 Reasons It’s a Bad Idea to Leave Rooms Empty When Showing Your House

  1. People don't buy houses; they buy homes.

  2. It is difficult to understand how large a room is when there's nothing in it to use as a reference point.

  3. People can't visualize how furniture will fit in an empty space, and if they're unsure, they don't buy.

  4. When a room is empty, prospective buyers focus on negative details instead of falling in love with the overall space. Rather than looking at the flow of one room to another, prospective buyers get bogged down in questions like: Is the drywall smooth? Will those bumps in the carpet come out? Why doesn't the closet have a hanging bar? Why doesn't that molding fit perfectly? Why is the light switch in the middle of the wall?

  5. When a house or even a few rooms are empty, prospective buyers may become distracted from the house itself and shift their focus to the homeowners. Instead of focusing on whether this is the home for them, they may be busy wondering: Is this couple getting a divorce? Has the family left town? Are they selling because they have money problems? This train of thought can then prompt buyers to begin thinking, "Maybe I can put in a low-ball offer since the seller might be desperate." Definitely not the picture you are trying to paint!

Home staging is about packaging a home to show off its best features and downplay the flaws. You romance the buyer and entice them into making an emotional connection with your house. So, bring in some furnishings and accessories to add character and warmth to the home. Taking the time for these final details will ultimately translate into a higher return on your investment.

Contact Anna and Melinda at Olive & Opal Interiors today for information about staging your vacant property. We will scale our solutions to meet your needs and stage the property to align with the target market for the home and price point.

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with over 4,000 students worldwide. Gould is the author of four home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more, visit www.stagingdivadirectoryofhomestagers.com. Written by internationally recognized home staging expert Debra Gould, The Staging Diva®, www.stagingdiva.com. ©Copyright Six Elements Inc. Used with permission.

#vacanthomestaging #builders #realestateinvestors #flippers #homestaging #furniturerental


Home staging expert Debra Gould receives countless email messages from real estate agents asking whether they should recommend that their clients hire a home stager.

In Gould’s experience, she has found that real estate agents are hesitant to utilize the services of professional home stagers for three key reasons:

  1. They do not fully understand what a stager really does.

  2. They feel that they provide adequate advice to their clients regarding improvements needed for the home to sell.

  3. They are afraid that by recommending a home stager they will be expected to pay for the services.

A professional home stager will look at your client's home through the eyes of a highly critical buyer and make recommendations that will create the best first impression for potential buyers. A stager’s services allow a home to stand out from the crowd, and that benefits both the seller and real estate agent. It is a clear win-win situation.

If your listings show well, it reflects well on your professionalism and helps your clients sell more quickly and for a higher dollar.

Keep in mind that it is your name on the sign that is on the front lawn, and people driving by notice whether your listings say "SOLD" or whether they sit for a long period of time.

It's your reputation on the line.

Wouldn't it be nice to be known in your market for always having listings that show well? Other agents will more likely show your listings over others, and clients looking for a listing agent will seek to be listed with you.

Turning your listings more quickly results in less hassle and higher profits for you.

You know what it's like to be stuck with a weak listing. Your clients call you daily to ask why it hasn't sold, when you'll be running another ad or when your next open house is scheduled.

You know the issue isn't how many ads you run, but how badly the house shows. If you have run out of ideas of changes to make, or you simply do not want to discuss other options that you feel might upset your clients, you can have a home stager address issues you may not feel comfortable discussing with your clients. This will relieve the huge drain on your time, energy and pocketbook!

Home stagers, or real estate stagers as they’re also called, tackle sensitive topics like odor problems and ugly decor in a diplomatic way. And if the husband and wife can't agree on anything, wouldn't you rather have a stager get in the middle rather than you? After all, you don't want to jeopardize your listing by taking sides. Home stagers broach these subjects and consult with your client, and you get a better listing without having to face an uncomfortable conversation with your client.

Home stagers free your time to focus on what you do best.

Yes, you might offer de-cluttering or repair suggestions, but do you go into the same level of detail that a stager would? And more importantly, should that be how you're spending your time when your real money is made getting and turning your listings?

Stagers can take over the worry of getting a home showing-ready, and can do it on time for your photography and agent open house. Imagine how nice it would be to show up for your open house knowing that all you have to do is open the door and everything else will be perfect!

But who pays for it?

Some agents pay for a home staging consultation as part of the service they offer homeowners when they accept a new listing. However, homeowners and home stagers should not necessarily expect real estate agents to pick up the tab for a home staging consultation.

Just because you recommend home staging does not mean you have to pay for it, in the same way that you wouldn't be expected to pay for a real estate lawyer or home inspector recommended to a client.

Homeowners who pay for the initial consultation themselves are more receptive to what the home stager recommends. Homeowners who only bring in a stager because the agent is paying are less likely to act on many of the stager’s recommendations. They’re just “playing along.” For them, it’s free advice, so they don’t necessarily value it.

Home staging makes a huge difference in the presentation of a home. And for agents, this translates into homes that sell more quickly and for higher amounts. It's only common sense that more buyers will be attracted to a fabulously presented home and be willing to pay more for it.

Contact Anna and Melinda at Olive & Opal Interiors today for information about occupied staging consultations or vacant home staging . Serving the St. Louis area.

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with over 4,000 students worldwide. Gould is the author of four home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar. To learn more, visit www.stagingdivadirectoryofhomestagers.com. Written by internationally recognized home staging expert Debra Gould, The Staging Diva®, www.stagingdiva.com. ©Copyright Six Elements Inc. Used with permission.

#furniture #decortrends #realestateagents #homestagingcompanies #homestager

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OLIVE + OPAL INTERIORS, LLC

1-314-254-5086

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Home staging and styling for the St. Louis area. Serving Kirkwood, Webster Groves, Warson Woods, Glendale, Ladue, Des Peres, Olivette, Sunset Hills, Clayton, University City, Central West End, South City, Lafayette Square, & Soulard. 

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