• Stephanie Brunt

It's All About that Focal Point in R.E. Pics

As home stagers, something we keep top of mind during every project is how our rooms will look in real estate photos! Nine times out of ten folks are looking online at properties before (if ever) seeing them in person, so those pics need to be looking goooood.

To do this, we consider the different angles a room might be photographed from, and then we either choose the obvious (think: fireplace, bay window) or create (with a piece of art or furniture) a focal point that will take center stage in that pic.

Let's go room by room and see how this focal-point emphasis is achieved in different spaces, shall we?


This cozy living room has a natural focal point of the fireplace with surrounding built-in shelving. So we placed furniture in a way that draws the eye towards this feature in a symmetrical manner, and further highlighted it with eye-catching styling like faux-greenery, and wood and brass elements.

Here is another bright living space, this time without a fireplace. So we utilized this bold abstract painting as our visual anchor, balanced with the rich leather chairs. The eye is drawn to the center of this photo by these elements, as well as the pop of green on the coffee table, creating a finished symmetrical look to the space.


The standout feature of this kitchen is its gorgeous dark island. We further enhanced it with cognac leather counter stools, which contrast so well with the bright white subway tile and white hood. Some countertop styling help to pull the eye around the space, and visually balance it as well.

This gorgeous grey and white kitchen is full of great features, one being the oversized custom hood. We strategically styled the accessories throughout to pull the line of sight straight back to that lovely element.


Although open concept living is definitely a current design trend, a majority of the homes we stage have formal dining rooms. This room is a really fun space to play "dress up" in: we love to play-up the formal in formal dining rooms.

This room is very geometric with the ceiling details, high square chair rail, and black windows. We bring the attention to the center of the room with round tabletop decor mimicking the drum of the chandelier, balancing out all of the right-angles.

Again, use of eye-catching tabletop decor visually directs attention to the center of the room, while bold art on either wall provide balance.

Although the practice of creating a visual focal point is particularly important for real estate pics, it's also a great way to start designing a space in your own home. What's the standout feature of your room that you want to high-light? Or, conversely, might you want to draw attention away from? Utilizing art, furniture, and accessories in a deliberate way allows you to control where one's eye will go. Keep this in mind as you design and decorate!