You’ve Got Questions — We’ve Got Answers
WHY SHOULD I STAGE MY HOME?
Home buyers shop logically and buy emotionally. We believe that our culture has raised everyone's design IQ and more importantly created a longing to live in a pinterest-worthy home. We stage homes to create a space where your target buyer can picture themselves living. Our expertise will be used to help you identify the highest priority characteristics of your home to showcase. And equally important, we will address the areas of the home that should be adjusted to avoid unnecessary distractions. Over the last 5-10 years, staging has become a well recognized strategy for selling homes quicker and for a higher price. Read more here: (CNBC) Setting the stage to sell your home, (NY TImes) The art of staging, (MarketWatch) Does 'staging' a home lure buyers into paying more?
HOW LONG DOES STAGING TAKE?
Every project has its unique needs, but we typically load our trucks and head out to stage first thing in the morning. This generally means we are dropping off and really getting to work around 10am or so. We usually wrap up in 4-6 hours and just like that - your home is ready for photographs and an open house.
HOW FAR OUT DO I NEED TO BOOK YOU?
With the Real Estate Market, our business fluctuates throughout the year. It is best to reach out as early as you may be considering staging. We will ask for a e-signed contract and a 50% deposit to hold a specific stage day for you. To avoid delays in photos or your list date, we recommend checking sooner then later - with 2-4 weeks being the ideal time to plan ahead so we can make sure to plan for the perfect pieces for your property.
DO I NEED TO MEET YOU FOR A BID?
We generally bid based on MLS information as well as a few specific questions that either the homeowner or the real estate agent provides. After a contract is signed, we will schedule a preview of the property and then fully plan the inventory that is a perfect fit for the property, taking into account all of the things that make that property unique. We schedule the preview within the two weeks leading up the stage day. No one needs to be present for this preview, as long as there is a Supra or lockbox on site.
CAN I SELECT THE FURNITURE AND STYLE USED IN THE STAGE?
While we love to make our clients happy, we do not allow that the homeowner dictate the furniture and/or style choices used in the property. Our main objective is to stage the property for the home's target audience but at the same time have general mass appeal. We use neutral decor that is not tied to a specific design style. We suggest that potential clients review the portfolio on our website to gain an understanding of our design aesthetic. While we cannot guarantee that those same pieces will be used, we can guarantee the same look and feel as the portfolio pictures on our website.
WHEN DO YOU DE-STAGE A PROPERTY?
We ask that the homeowner or real estate agent notify us when the home goes under contract, and then we tentatively mark the calendar for a de-stage within 7 days of closing day. This ensures that you have a Financial Commitment from the buyer and that we don't risk anything falling through - and having to re-stage. (No one wants that) Of course, if there is an all-cash buyer or some other circumstance where you would like to move up the de-stage, we can generally accommodate as long as we are given ample notice. We ask for 10 days notice for de-stage to allow for adequate time to plan and make sure all of that crazy logistics stuff is worked out.
YOU LOOK FUN, CAN I HANG OUT WITH YOU WHILE YOU ARE STAGING ?
Well, we would love to hang out with our awesome clients all day, but unfortunately, we wouldn't get anything done. And more importantly, staging is a jam-packed process of moving, unpacking, arranging, sometimes re-moving, and styling. This mess makes it a liability for us to have other people present, we definitely don't want someone tripping over a plastic accessory tub or a stray lamp. For this reason, we ask that the property be fully empty of people, including contractors on stage day. If the contractors are still working, we should really push back the stage day until everything is 100% done and clean. This allows us to provide you with the best possible service. And then, we can all get together for a happy hour afterwards to celebrate a quick sale.
DO YOU ONLY DO VACANT PROPERTIES?
We love helping out with occupied properties as well! 'Occupied' in our business just means that you are still living in the property when you plan to list it on the market. In this case, we start with an in-home Consultation and then we can provide further services to help you prep your home for photos - with flexibility to meet your individual needs. We can help spruce it up a bit by bringing art, accessories and purchasing soft-goods for you, like pillows (wow- do fresh throw pillows make a difference). We can even coordinate other prep work for your home if you'd like, like a quick light fixture swap or providing you a reference for a good window cleaner or landscaper. This is truly customized to best suit your needs and your budget and (well, your time and energy), because properly prepping a home for the market can be a big task depending on how consistently it was maintained and how much stuff you have accumulated over the years. But, a home that is thoroughly prepped will appraise higher and stand out from your competition in photos, ultimately generating more foot traffic and a quicker sale.
IS HOME STAGING TAX DEDUCTIBLE?
We recommend that you contact your accountant for tax advise. However, part of the expenses related to home staging could be tax deductible as an advertising expense related to selling your home- as outlined in IRS section 523. For more information on deducting home staging expenses, check out this article by Claudia Jacobs, 'Are home-staging costs tax deductible?'.